Facebook is still primarily utilized by consumers; people looking to reunite with their networks. It’s a networking community, where you can select who you participate with, and share more than just 140 characters. Organizations see value in creating event sites, and fan sites; those that promote a product launch, a product review, a trade show, or other promotional event that engages their customers. This is a way to engage your customers in more than just conversation. Creating this type of following generates a word of mouth buzz.
LinkedIn is primarily a networking outlet. A means to connect with those you know, and utilize those connections to broaden your networking base, be it business relationships or friends with common interests. Organizations also post themselves on LinkedIn. In this capacity, it is primarily utilized as a recruitment tool.
Flickr |
Twitter is real time communication with your network. This is the youngest and most rapidly growing communication network. People use it to communicate with their network to publicize their current status, seek employment, and even relay their expertise to their community. Organizations see value in utilizing Twitter in public relations, to communicate launches, promotions, and now-a-days we’re seeing a growth in customer service usage. It’s a way to maintain real time communication with your customer base, and remain top of mind.
YouTube is a free network that allows you to post videos. As you probably already know a lot of this is utilized for those free minded to record themselves doing mainly foolish things, that result in some tragedy, and generate a lot of laughter in the process. Although entertainment is the main usage today, organizations are finding ways to utilize it as a sales tool, for; product videos, new products launches, for test products, for how-to instructions.
Blogging today is a way talk about topics concerning oneself or an industry. Many corporations today see this as a way to discuss industry evolutions and what the organization is doing to be on the forefront of change or adapt to the change. CEO’s speak about the upcoming challenges facing the industry from their perspective, their methods to overcoming them, and other valuable insight to consumers and the industry alike. |
Created and Just Released
Check out the Amalgam Digital Website we created. Amalgam is the largest independent online hip-hop music provider.
Social Media Marketing
Thoughts on the ever-expanding
and complex online world.
About Us
Agency-Z was founded back when green was just a color. We are marketing communications pro’s who are dedicated to helping our clients grow. We believe that in an economy where intangible assets like "brand" and intellectual capital are just as valuable as any other asset, our purpose is to help organizations cultivate a strong, consistent public image with tactics that bring measurable results.
More »
Getting in Touch
If you have a project that we can help you with or if you just want to say Hi.
| Home | Client Login | Email Us | Flash Website (v4.2) | iPhone Version | Go to Top
Well mostly dead anyway...
People are beginning to tune out advertising and tune into each other. They are utilizing networks to find out what they want to know. Marketers are slowly losing the ability to influence behaviors using traditional media channels. In today’s age, social media cannot be overlooked when planning a strategic marketing communications plan. Though it may not be right for every organization, it definitely can play a role. Today’s consumers are far more connected to one another than any other time in the past. They are looking for immediate answers to challenges they face. They can go out and get the answers, they can communicate with networks of people who’ve overcome this challenge, speak directly with organizations that solve this challenge, and reduce the time it takes to solve it.
Social media allows organizations to be where the consumers are. It allows companies to promote, question, and listen to what’s being said not only about their organization and industry, but also about the needs of their consumers. In this social media frenzy, we can help. We can cut through the clutter and determine if social media is right for your company. We can then help you put a plan together to reach your tech savvy consumers.